Ann Summers is an iconic empire and multi-channel retailer with 138 stores which has dominated the market for over 40 years.
Strategy
We set out to design and develop a range that reflected Ann Summers which was both eye-catching and bold. The collection consists of Fragrance EDP, Bronzing Shimmering Oil and a Body Lotion. The range is designed in a pink gradient gold plated effect.
Sexy, Daring, Provocative & Naughty – We push boundaries & buttons to give our customers exactly what they want.
Results
We have successfully launched all products in-store and online consisting of 100ml & 10ml Fragrance EDP, 150ml Bronzing Shimmering Oil and 150ml Body Lotion.
