Dorothy Perkins who are part of Acadia Group have around 400 UK Stores and a growing global presence with 125 international outlets.
Dorothy Perkins has a purpose to offer an exciting, versatile and affordable range of styles in all shapes and sizes. They have been inspiring women for over 100 years, and we are proud to be working with one of the biggest fashion retailers in the country.
Strategy
We set out to design and develop a range that reflected Dorothy Perkins which was both stylish and exciting. The Luxe collection consists of two Fragrances, two Candles and two Reed Diffusers. The first fragrance we designed and developed is called Fresh Fig and Cassis. The second fragrance is called Soft Rose and Vanilla. The range is designed in stylish modern glass bottles with a rose gold foil finish.
We’ve been inspiring women for over 100 years – so it’s safe to say we know a thing or two about fashion.
Results
Dorthey Perkins has successfully launched two 100ml EDPs, two 230gr Candles and two 100ml Reed Diffusers both instore and online at www.dorothyperkins.com
