Blue Inc is a UK based retailer with an expanding online business. They are currently operating from over 100 stores throughout the UK under two retail fascia’s, Blue Inc and Officers Club.
Strategy
Established in 2007, Twisted Soul a sub brand within blue inc, was our first brand to produce fragrances for. Twisted soul offer menswear and accessories through to footwear and fragrances for the young trend driven consumer. Their influence comes from the diversity of urban London, allowing anyone to express their own personality through the clothes they wear.
We are currently operating from over 100 stores throughout the UK.
Results
Within the UK stores, we have produced 20 SKU’s for Blue Inc. We designed and manufactured 4 men’s 20ml’s, 8 men’s 100ml fragrances, and a brand new ‘for her’ collection which includes, 2 100ml SKU’ s and 4 10ml SKU’S.
We have also produced two, three piece giftsets. All merchandising displays and point of sale material was produced by ourselves.
