Background

C&A welcomes 2,000,000 people per day across their 1,575 stores in Europe. With around 35,000 employees they have a firmly established presence in most of the major markets of Europe.

Strategy

We designed and developed a range that reflected each unique clothing collection. Clockhouse Boys, Clockhouse Girls, Canda, Yessica and Angelo litrico were all successfully represented.

Discovering style and quality at a
great price.

C&A

Results

C&A’s full fragrance range, which consists of 18 SKU’S, launched in the flagship store in mid October 2017, with the range launching into 248 stores across Germany, Belgium, France, Spain, Austria and Slovakia.

With all products costing less than €10 each, the range is offering customers quality fragrances at affordable prices.