Introducing a fragrance as independently sexy as the woman who created it…“I want women to feel chosen, feel loved and feel adored when they wear my fragrance. Every woman deserves to feel that way and one of my absolute mantras to feeling good is to smell good. As a woman I think a scent can make you feel like a million dollars and holds memories you will never forget. So when I sat down to start this journey, the scent was hugely important to me. I’ve always adored fragrances and beauty products so I not only wanted something that smells exactly like me, but a beautiful bottle to put on my dressing table”. Chosen by Nicole Scherzinger was born!
Strategy
We set out by adopting this uniquely, bold and refreshing premium fragrance.
I want women to feel chosen, feel loved and feel adored when they wear my fragrance.
Results
The perfect addition to any dressing room table, we launched online and instore on 27th September 2017 and at: www.nicolescherzingerperfume.com, available in 30ml, 50ml and 100ml Eau De Parfum.
